MEGAN
STANTON
KinderTouch
website / brochure
the client
KinderTouch is a simple app designed to help schools and parents connect with sharing things news, alerts, photos, etc. Each customer has a customized version of the app with their branding and special needs.
The app was being managed by three computer engineers who need a designer to bring the project to life and help draw more customers. The design challenge was to take what they had built and develop the brand story/identity with a look and feel that accurately shared what the product was and how it helped bring schools and parents together.
​
the project
Going into the project I had a logo and one brand color to work from, as well as a prior site that had a rather lifeless design. It was absent of color and did not communicate excitement about children or an application that brought people together.
​
I started the project by choosing the themes of clean, fun, playfulness, togetherness, and professionalism. I found header and paragraph fonts, as well as bright and light colors that complimented the logo and mission, while visually expressing the themes. I gathered stock photos that felt personal, child-centered, colorful, and showed how the product was used.
I created a strategy that incorporated the content from the old site and laid it out in a visual hierarchy of important information that flowed like a story, compelling readers to take it all in. I used font types, font sizes, color, and illustrative images/graphics to break the one page site into digestible sections that lead to a CTA to build a custom app. I focused on bringing lots of white space into the site so it felt light and clean, and allowed readers to focus easily on the images and information.
​
Once the website was complete (unfortunately, it is no longer active), I took the themes, theme elements, and content structure and reformatted them into a brochure that was very visual and experiential - compelling readers to want to learn more. View the complete brochure