intentional design approach

 

Every brand and project is unique, with specific goals to be reached. As a designer, I work hard to understand the project and brand vision so that I can can bring that message to life through beautiful and effective design.

 

My design aesthetic is clean, contemporary, sophisticated, and timeless. With a studio art  degree, and over ten years of design/marketing experience, I create brand focused design that has direction and purpose for expanding business opportunities. I also find the best solution for the project, even it means learning a new program or technique in order to achieve it. 

​

As an artist I use my creativity and experience to make ideas become real and beautiful! 
However, I am also very technical, which allows me to put the creative part aside and think through the how and why of a project so I can strategically build a design with purpose. With this nice balance I have learned how to take an idea, focus it, and create designs around the vision and brand rather than myself. To me, that is part of what makes a good designer.

​

my creative process

The first thing I like to do is understand the objective of a project. This helps me to know what the design is intended to accomplish and that will impact the direction I take in the design.  Understanding that the project is not about me as an designer, but rather a collaborative function that has over arching goals, I set the design accomplish results.

​

With an understanding of the end goal, I put a design board together with themes, color schemes, fonts, etc. Once I have this foundation in place I start designing the project with the brand and goals as the center focus. I create drafts of generally 2-3 design options for a project manager to review, then I work with the manager or team to fine tune the design until a consensus has been made that the design is ready to be set free into the world. 

​

experience

Branding and brand management

Digital and print communications

Website design, content, and strategy

Photo editing and creation
Blog management, content creation, and strategy
Email campaigns and management
Print and digital marketing

Print and digital advertising
Social media management 
3-Dimensional projects

​

what projects can I help you with? 

stantonmegan0@gmail.com

Tel: 760-622-7371

San Diego, CA